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Copywriting – not only a slogan

Copywriting is marketing writing. Copywriting is the fourth art your website involving, alongside designing, developing and SEOing. KEdesign is offering Copywriting services for your website, because we believe we will know how to do it: we will know how to pick and match the right words for you.
We cant invent new terms and decide what your content should be: you own the relevant knowledge and experience regarding your own professionalism. What we can do, is turning your knowledge, terms and ideas into a copywriting – professional writing considering search engines, readers, human psychology and marketing principles.

The term copywriting includes all kinds of content: from introductions, descriptive page or product content, informational content to creating attractive slogans or titles for your banner or heading.

Here are some golden rules for websites copywriting:

  • Search engines need a curtain percentage of repeating relevant words or phrases in a page, in order to specify the content the page refers to: search engines do not read webpage – they scan it.
  • Internet readers like short and separated reading paragraphs.
  • Nobody likes arrogance and exaggerated self-confidence. On the other hand, nobody like hesitance as well.
  • Readers don’t like professional and scientific terms appearing sequentially. On the other hand readers don’t like – as well – too many brackets in a long sentence.
  • Readers don’t like professional and scientific terms appearing sequentially. On the other hand readers don’t like – as well – too many brackets in a long sentence.

A good affective copywriting is based on these and many other rules, alongside creativity, to produce an accessible and persuasive content – for your readers (visitors on your web, clients and potential clients) and the search engines.

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